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Curated Collection Of The Best Interviews From Our Midtown Studio

Outsourced IT Solutions

Midtown Business Radio

Outsourced IT Solutions

This week I sat down with two experts from Zydexo to talk about the variety of supplemental and outsourced IT solutions they provide.  Going in I knew the company placed a focus on providing supplemental and permanent placement of the gamut of IT professionals.  What I didn’t know before talking with Sugra Naqvi, Business Developement Manager, and Jerry Lawrence, Senior Talent Acquisition Manager, was the breadth and scope of the IT solutions they provide.  These include contract staffing of vital IT talent experts for key time-limited projects, but also software development, educational offerings, and IT consulting services.

Both of these folks have been with the company for over 11 years, a testament to the professional culture within the company.  And as you listen to this fun interview you can clearly appreciate their respective passion for their work and the brand they represent, as well as the pride they take in delivering what they know is a high level of professional service and customer experience.

Let’s face it–supplemental staffing can be a rather vanilla subject on some levels.  It can be as bland as, “I need an X Technician.”  “I find good ones.”  But when that sort of engagement is coupled with a measure of personal buy-in to the importance of what the “X Technician” will be doing and its financial impact on a client’s business and a high level of customer service, those can be long-term relationships.  And those are engagements companies readily feel as though revenue dollars invested to secure the X Technician was absolutely worth it.

Special Guests:

Sugra Naqvi, Business Development Manager,  Zydexo  twitter_logo_small  facebook_logo_small3  google-plus-logo-red-265px  linkedin_small1


  • BS, Sociology, Georgia State University
  • BS Nutrition Sciences, Kaplan University
  • Active Wellness/Lifestyle Coach
  • Fluent, Urdu/Hindi

Jerry Lawrence, Senior Talent Acquisition Manager, Zydexo  linkedin_small1


  • Bachelor, Business Administration, Atlanta University
  • Former Licensed Commodity Broker, (Series 3 Certification), Risk Capital Trading
  • Previous Director of Admissions, Mithani Education Group, University of Atlanta



Greater Gwinnett Championship

Greater Gwinnett Championship

Greater Gwinnett Championship

This week we talked about the Greater Gwinnett Championship and MileiQ. The Greater Gwinnett Championship, a Champions Tour event of the PGA started it’s annual schedule 4 years ago at TPC Sugarloaf.  The course was previously known as a PGA Tour stop as the ATT Classic TPC  from 1997-2008.  This popular event has been able to draw top Champions Tour pros, ranking #1 and #2 over the last couple of years for Strength of Field.

Michael Chapin, Director of Marketing for the Greater Gwinnett Championship shared how, as a golfer, he finds it gratifying to serve in his role for this PGA event.  He gets to interface with business leaders of small to large companies around the area to get them set up as sponsors for the tournament.  He talked about the variety of pro-business functions they host in addition to a range of hospitality offerings that afford sponsors the opportunity to meet the players along with spending amazing quality time with existing and prospective clients in an experience they’re unlikely to forget.

Michael talked about the charities, Children’s Healthcare of Atlanta and Gwinnett Medical Center’s Concussion Institute that benefit as a function of the tournament’s being held here in the Gwinnett area.  So, not only can sponsors build their client relationships through the platform of sponsorship, they’re also able to know they’re helping important charitable initiatives in the community.

I also spoke with Chuck Deitrich, CEO/Co-founder of MileIQ.  This is a COOL mobile app for iPhone/Android that automates tracking of drives, allowing users to classify them as business or personal with the swipe of a finger.  Just as easily, they’re able to categorize them for business dinner, business meeting, etc.  The app produces IRS-compliant reports that can be used to accurately report business miles for company reimbursement or for tax purposes.

Chuck talked about the fact that for many business people who try to manually report miles, MANY under-report, costing them hundreds of dollars or more annually in unreported mileage.  I’ve used the app for a few days now and it’s quite impressive and easy to use.  Midtown Business Radio listeners can go to to find out how to use your listener code:  RadioX for a discount on a subscription (40 drives per month are free).

Special Guests:

Michael Chapin, Director of Marketing for Greater Gwinnett Championship  facebook_logo_small3  linkedin_small1  twitter_logo_small  instagram-logo-transparent-png-i11 (16x16)



  • BS, Communication, Broadcasting, and Marketing, Western Carolina University
  • Former On-air talent, IPS Sports
  • Previous Account Executive, 790 The Zone
  • Former collegiate golfer, Western Carolina University

Chuck Deitrich, CEO, Co-founder, MileIQ  facebook_logo_small3  twitter_logo_small  linkedin_small1


  • MBA, University of Utah, David Eccles School of Business
  • Previous General Manager/VP, Salesforce
  • Former CEO, SlideRocket
  • Previous General Manager, VP of Applications, vmware

MARTA and Disadvantaged Business Enterprises


MARTA and Disadvantaged Business Enterprises

This week, Lara Hodgson, CEO and Founder of NOWaccount came by and brought experts from Atlanta’s mass transit authority and a WBE who’s worked with them to talk about MARTA and Disadvantaged Business Enterprises.  Ferdinand Risco is the Executive Director for Marta’s Diversity and Equal Opportunity platform.  This arm of MARTA focuses on engaging Atlanta’s disadvantaged business enterprises to provide them with opportunities to vie for contracts and sub-contracts to work with federally-funded projects around the community.

Ferdinand shared that their goal for DBE participation is 30% of contracts awarded to this demographic of Atlanta’s business community.  He talked about the fact that there are business opportunities on a broad spectrum of needs from basic office supplies to construction, planning, and other services.  We talked about the online resources MARTA makes available to allow local business owners to easily review current and upcoming projects they could potentially participate in.

We also talked about the fact that business owners need to go through the effort to establish credit and corporate structuring to position themselves to be able to meet certification requirements for DBE status.  Through partnerships with GMSDC and SBA, MARTA helps business owners have access to these often-free education and mentoring resources, as well as access to necessary resources such as working capital.

Lara shared information about NOWaccount’s recent partnering with MARTA to make their innovative capital solution available to the B2B community.  This solution gives business owners access to their AR capital within 5 days or less for 2.5% of the total AR sold.  In this way, NOWaccount gives B2B’s quick access to the capital they’ve already earned so they can add new staff, take larger orders, or purchase in bulk on discounts they wouldn’t be able to get otherwise.

Lara also introduced us to Heather Alhadeff, President of Center Forward, a transportation and land use planning firm based in Atlanta.  Heather is so committed to the value of mass transit, she hasn’t owned a car in years.  In addition to avoiding headaches associated with driving with Atlanta traffic, she also has gained first-hand experience of what users of our mass transit system experience.  This affords her with insight to be able to recommend options that would improve on the experience and/or allows her to effectively engage community residents when discussing developments (growth or retraction) of mass transit, road systems, or urban land development.

We talked about why transportation is such a key element of urban or city planning, discussing examples of how mass transit availability can have unexpected impacts on such facets of our lives as healthcare delivery and other important functions.

Special Guests:

Ferdinand Risco, Executive Director of Diversity and Equal Opportunity, MARTA  twitter_logo_small  Pinterest-logo  instagram-logo-transparent-png-i11 (16x16)  feed logo  facebook_logo_small3  linkedin_small1   flickr  youtube logo


  • MBA, University of New Haven
  • Recipient, 2014 GMSDC The Ambassador Award
  • Former Bradley Platoon Leader, US Army
  • Previous Inclusion and Diversity Manager, MTA Metro-North Railroad

Heather Alhadeff, President, Center Forward    facebook_logo_small3  linkedin_small1  twitter_logo_small  google-plus-logo-red-265px

Center Forward

  • BS Planning & Economic Development, Georgia State University
  • MBA, City Planning, Georgia Institute of Technology
  • Published Author
  • Part-time instructor, Georgia Institute of Technology

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation  Twitter  LinkedIn  Facebook

Nowaccount Network Corporation

  • MBA Harvard Business School
  • Former Adjunct Professor of Finance, Georgia Institute of Technology
  • Board of Directors, Georgia Regional Transportation Authority
  • Owner, Insomnia Group
  • Chairman of the Board, Atlanta Heights Charter School
  • Second Language–Japanese





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