I was joined in studio by friend of the show, Bo Wilkins, of SoundRiver Advisors, and Brooke Beach, Co-founder and CEO of Kevy. I was introduced to Brooke by Bill Plunk, of CimCo Commercial Collections. After spending several years as a marketing expert, Brooke and some colleagues identified an opportunity to improve on the ecommerce/direct marketing space.
To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach. And, while there have been marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.
The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.
Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message. If you are interested in learning more, contact Brooke and her team here.
Brooke Beach, Co-founder/CEO, of Kevy
- BA, Public Relations; Journalism, University of Georgia
- Former Co-Director, Windstream Communications SchoolsWIN Program
- Founder and Chairman of Marketwake
Bo Wilkins, Partner, SoundRiver Advisors
- Former Executive Managing Director, Wealth Management, Reliance Trust Company
- Former Partner, Nease, Lagana, Eden, & Culley
- BA, History & German, Hampden-Sydney College
- CLU – Chartered Life Underwriter; ChFC – Chartered Financial Consultant; CAP – Chartered Advisor in Philanthropy