Richard Warner talks digital strategy
Digital Marketing with Richard Warner
Long-time Georgia media personality, Richard Warner, joined me in the studio this week. He spent over 30 years in front of microphone and camera on TV and radio and was awarded the Career Achievement Award by the Georgia Radio Hall of Fame. He hosted Georgia’s Business on Georgia Public Broadcasting, and served as a business commentator and host for 11 Alive, WSB Radio, and WGST. But he’s not just a successful media talent. He’s also and expert in digital marketing strategy.
In addition to serving as on on-air talent for several decades, talking about business, Richard is also a successful entrepreneur. He founded What’s Up Interactive in 1990, which after transitioning from building a successful information service utilizing then-innovative fax technology, now provides media production, digital strategy, web design, and SEO services.
We talked about some things a business owner needs to be cognizant of regarding their approach to their online presence. With Google’s frequently-updated search algorithms placing ever-more emphasis on relevancy and freshness of content on a site, along with how frequently it’s consumed, linked, and shared, it is very important to have a good strategy for telling a company’s story and sharing useful, topical information to its clients and prospective clients.
Richard Warner, CEO/Founder, What’s Up Interactive
- ABJ, Broadcast News, University of Georgia
- Former Host/Managing Editor, “Georgia’s Business, Georgia Public Broadcasting
- Recipient, Career Achievement Award, Georgia Radio Hall of Fame
- Board Member, Georgia Chamber of Commerce