This week I sat down with Executive Vice President of Spectrum Science’s recently-opened Atlanta office, Amanda Sellers. Amanda has been with the Washington DC-based communications firm for over 11 years and has been focused on communications strategy throughout her professional career.
Amanda came by to talk about how award-winning Spectrum Science focuses their work primarily on health and science aspects of their clients’ businesses, typically consumer products companies, pharma, medical technology, and research organizations. With a team comprised of experts from a variety of backgrounds such as health and science, of course, and communications/journalism, they are uniquely qualified to help these organizations highlight the value of their products or research findings to distinguish them in the marketplace and achieve greater customer loyalty and appreciation for their quality.
We talked about the fact that the firm is able to handle new product launches and introductions of innovations to existing product lines, as well as effectively managing public relations communications during crisis or negative events around a client’s products. And they have filled these roles for numerous well-known enterprises.
Amanda explained that Spectrum Science is accustomed to collaborating with an enterprise’s marketing team, R&D, and any external creative/ad agencies to be able to effectively craft and tell the company’s story. A full-service firm, the company is able to produce the full gamut of media formats needed, along with expertise necessary to distribute/amplify the message across the intended target audiences.
The team at Spectrum Science has been the recipient of numerous awards for their work, including Sabre Awards, and The Holmes Report 2016 Healthcare Agency of the Year. As their announcement of The Holmes Report award states, “Our independent agency has grown tremendously in the last two years – we’ve opened offices in New York and Atlanta, won significant new business, and welcomed some of the PR industry’s most respected senior communications counselors to make their home at Spectrum. The “One Spectrum” ideology drives the agency’s culture, bringing together the best talent and expertise regardless of geography to deliver the best thinking for clients. We operate as one firm across all offices, sharing teams and resources, with a single P&L.”
Amanda Sellers, EVP, Spectrum Science