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Curated Collection Of The Best Interviews From Our Midtown Studio

Orange Theory Fitness of Georgia


Stacie Vaillencort and Laura Salatino of Orange Theory Fitness

Orange Theory Fitness of Georgia

I hosted the Area Developers for Orange Theory Fitness of Georgia, Laura Salatino, and Stacie Vaillencort.  These two entrepreneurs brought the fitness concept to the Atlanta area and they’ve grown rapidly in the metro and in Georgia.

Orangetheory Fitness ( is the energizing group personal training, interval fitness concept that is sweeping the nation. Backed by the science of excess post-­‐exercise oxygen consumption (EPOC)
, Orangetheory Fitness is a 60-­‐minute workout broken into intervals of cardiovascular and strength training. Participants burn from 500 to 1000 calories per 60-­‐minute training session (individual results vary), using a variety of equipment including treadmills, rowing machines, TRX suspension training™ and free weights.  I burned 818 calories in my workout session at OTF.
The physiology behind the Orangetheory Fitness workout involves heart-­‐rate -­‐monitored training designed to keep heart rates in a target zone that stimulates metabolism and increases energy. The result is the Orange Effect– more energy, visible toning and extra calorie burn for up to 36 hours post-­‐workout. Orangetheory Fitness studios are designed to motivate.
Highly qualified personal trainers inspire participants to beat plateaus and stick to their goals. The dynamic created by working out in a group setting has proven benefits– support, energy, endurance and accountability. This is the
psychology behind Orangetheory Fitness. Each modern studio welcomes participants with upbeat music, state
-­‐of-­‐the -­‐art equipment, contemporary lighting and art. Studios are spacious and clean, with separate men’s
and women’s locker rooms and showers.
And, if you are a business owner or executive, OrangeTheory Fitness offers corporate group rates that allow you to simultaneously provide a terrific benefit to your employees while enjoying decreased healthcare benefits costs as your employees become more and more fit!

Special Guests:

Laura Salatino



Stacie Vaillencort


Pitch The Crowd

Pitch The Crowd

Pitch The Crowd

I met JR McNair a few months ago when I was just getting started here with the Midtown studio.  He is an Atlanta native and hometown sports star that now resides in South Fulton County.

While in College J.R. started a business development company that since its inception has helped over 3,000 small business owners. J.R. is an avid learner and prides himself on mastering a new business skill every 12 months. J.R. has helped incorporate almost 1,000 entities and as such is an expert in the field of corporate formations. J.R. McNair started his first business at the age of 10 years old and has  personally started, branded, invested or sold over 30 businesses since that time.

He came by to talk about his newest effort—Pitch The Crowd, a show he recently launched on cable TV here in Atlanta.  The show, which currently will air a new episode quarterly, is similar to the popular Shark Tank.  With Pitch The Crowd, the goal is to pitch your business or not-for-profit to the crowd funding space.

He brought along several guests who had appeared on the show’s first episode.  Emmenette Mason oversees a non-profit organization focused on giving Atlanta young people and adults education on entrepreneurship through a series of weekly workshops in the summer in addition to other educational offerings.  IXOYE Global Entrepreneurship Network, or IXGEN for short, has already seen success, with numerous young people who have gone through the program coming back to talk about how they have successfully launched their own small businesses based on what they learned from IXGEN.

IXOYE Global Entrepreneurship Network (IXGEN), is a Georgia nonprofit organization created to provide business support services to assist in creating, strengthening and expanding grassroots micro and small enterprises, and guiding them toward national and international levels of entrepreneurship.  IXGEN’s mission is to facilitate access to resources, provide information, technical assistance, training, counseling and other support services, to micro and small entrepreneurs to enable them to promote, strengthen and grow their businesses. IXGEN is committed to ‘promoting a global perspective for micro entrepreneurs in the USA and in Africa.

IXGEN passionately advocates (non-politically), the need for entrepreneurial education as an integral part of the middle and high school curricula throughout the USA and Africa. In this regard, IXGEN has initiated a youth empowerment program (iYEP), for youth in middle and high schools, as well as for young adults.  The Youth Empowerment Program (iYEP), is an annual Entrepreneurship, Leadership, & Life Skills Training that provides opportunities for the young people to develop the competencies they need to become successful individuals, and potential business owners.

IXGEN has developed strategic collaborations/partnerships with individual entrepreneurs, philanthropists, development practitioners, governmental and non-governmental agencies, and faith-based organizations that are engaged in economic and community development.

Deontae Trundle came by to talk about Indie Film Loop.  The Indie Film Loop is a three-day Film Conference and Creative Showcase that starts on Friday, August 7th, 2015 and ends on Sunday, August 9th. It is projected to be the Southeast regionʼs premiere marketplace for Independent talents within the film & media industries. Attendees will have the opportunity to discover new creative talents within the industry by seeing the showcased participants engaged in intense film related competitions and more. Participants will also be able to gain valuable knowledge from industry leading professionals through thought provoking panel discussions and keynotes, interactive workshops and collaborative opportunities making The Indie Film Loop a vibrant avenue for career development. Emerging professionals of today will be able to earn the right to become the industry elites of tomorrow!

Mark Cano was a Pitch The Crowd participant who is looking for crowd funding to support his efforts to launch a state-of-the-art cosmetology school in the Atlanta area.  Having been exposed to the industry of cosmetology education with his wife while living in Florida.  Mark’s wife, who has many years of experience in cosmetology was invited to help build a new school in their community and they became intrigued by the possibilities.

Mark has leveraged his background in investment banking, his wife’s experience, and their work as owners of the MedSpa in Johns Creek to develop a passion to build a cosmetology school the he hopes will be the go-to option for the region.

Special Guests:

JR McNair, Business Service Pros, Pitch The Crowd  facebook_logo_small3  twitter_logo_small  google-plus-logo-red-265px

Pitch The Crowd


  • Founder, Business Service Pros
  • Launched his first business, age 10


Emmenette Mason, IXOYE Global Entrepreneurship Network  facebook_logo_small3


  • MBA, Entrepreneurship Development, University of Akron
  • Founder, Youth Empowerment Program
  • Member, National Association of Professional Women
  • Counselor, SCORE (Business counseling of SBA, Georgia Chapter)

Deontae Trundle, Managing Partner, Indie Film Loop  facebook_logo_small3  twitter_logo_small  linkedin_small1



  • AA, Applied Business with focus in Graphic Design, Coyehoga Community College
  • Produced “Mr. Amazing”, 2009 Atlanta Film project Competition in Atlanta, Winning 5 “Best Of” Awards
  • Previous Creative Director, Upris Corp
  • Creative Director/Founder, Creative Synergy Design, LLC


Getting More First Appointments


IMG_7331        liz


Getting More First Appointments With Ideal Clients

This week we brought back CEO/Co-Founder of Frontline Selling, Mike Scher.  He came by to share some insights on how his team is able to dramatically increase the number of appointments with prospective new customers for their clients.  Mike shares the company’s story and how it got its genesis on their great-looking website this way,

Every business has a story to tell. Our stories are powerful and we want to be able to tell them to people who are interested in buying our products and services. The key to successful selling is being able to tell our stories to more people more often.

The fun part is – that’s the business we’re in. We help our clients get more first appointments with people who are genuinely interested in talking to them – so they can sell more. It’s what we do every day. And we are very, very good at it.

Mike gave some examples of their approach for speaking with administrative assistants for key decision makers, tips for email contacts, recommendations for follow-ups, and how to leave a voicemail that is much more likely to result in a call back.  We talked about some case studies where his clients have achieved significant growth in new customer acquisition that allowed them to (in fact, necessitated them to) add to their staff to handle the new growth.  In fact, Mike shared the fact that the LOWEST level of growth his clients have achieved is 50% over previous new customer sales levels compared to prior to engaging their insourced/training or outsourced inside sales solutions.

Midtown Business Spotlight:  Liz Covin/Vivid Salon

In our new Midtown Business Spotlight, I caught up with Liz Covin, founder of Vivid Salon.  We’re partnering with Vivid so going forward, listeners of Midtown Business Radio who mention they heard about Vivid from the show get a 50% discount on their first appointment with the salon.

We talked about Vivid’s innovative compensation/career track model that allows hair stylists to not only hone their craft, learning from world-renowned hair experts, but also build a business that offers a significant income within a few years’ time.

Liz said this about the salon: “Vivid is a full service hair salon in Morningside/VA Highlands. We will celebrate our 6 year anniversary on April 1, 2015. We currently have 11 stylists and 3 front desk/support staff. Our stylists start with us as an Associate accompanying an upper level stylist for 6 months then start behind the chair full time and working their way through our performance based level system. Everything we do is performance based, when a stylist reaches their customer service goals 3 months in a row, they earn a promotion/pay raise and move up to the next level. We have 5 levels in our system offering stylists about a 10 to 12 year career path to earn beyond a six figure income. Our ongoing referral program is built in to help stylists grow their clientele offering a reward to existing guests when they refer friends and family and rewarding those friends as well on their first visit.

We are a Redken Elite salon meaning we only use Redken hair color in our salon and we offer Redken and Pureology brand hair care to our guests for their at home needs as well. Being brand loyal to Redken and Pureology, awards us top level continuing education for our stylists and support staff as well. I’m very thankful for my relationship with Redken and Pureology and my business consulting group, The Summit Salon Business Consulting, my business coach with The Summit, Marti Nelson, my local Redken/Pureology rep, Ms. Dale Potts with SalonCentric and all the other business partners endorsed by Redken and Pureology and Loreal Professional. Without the village of support offered from these companies, I can honestly say that I wouldn’t be in business. And our current team of stylists, support staff and salon manager, Brian Holman, are by far the most amazing group of people I’ve had the pleasure of working with.

Special Guest:

Mike Scher, CEO/Co-Founder of Frontline Selling  Facebook  Twitter 16x16  Linkedin  

Frontline Selling

Liz Covin, Hair Stylist, Founder, Vivid Salon  facebook_logo_small3  YELP  Citysearch