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Curated Collection Of The Best Interviews From Our Midtown Studio





pocket and My Professional CFO

pocket

Alan Conner and Beth Ventura

pocket and My Professional CFO

This week I sat down with Beth Ventura, Founder of pocket, a digital marketing company, and Allan Conner, Founder of My Professional CFO.  If your business is trying to get the word out about your brand and have the greatest ROI for your spend, you should educate yourself about digital marketing.

As the pocket team says, “To gain new customers, you only have a moment to attract their attention. Tablets, mobile, social, email are all the tools in the palm of their hands in which you must reach and resonate, quickly. You just have a moment. Are you in their pocket? 

We are pocket.  We are a team of experienced digital and traditional marketers with years of success.
We are passionate about our work. We ask questions to hone in directly to the right need for any challenge. We are focused on results. We are the team you need in your pocket.”

Alan Conner is a certified wealth advisor and a public accountant and co-founder of My Professional CFO and NovaPoint Capital.  His firm provides fractional CFO services for small- to mid-sized businesses, including my own.  Alan and his partner, Joseph Sroka, are able to handle the financial needs of a business to maximize retained revenue through effective and legal tax strategy as well as through wealth management services.

 

theLuxAve

fashion

Antonio James discusses theLuxAve

theLuxAve

theLuxAve is an online platform where fashion enthusiasts can search inventory from niche fashion boutiques around the world.  I met Antonio James at the recent Atlanta Startup Awards.  As we chatted about our respective businesses, I knew I needed to have him on to talk about his innovative platform for fans of hard-to-find, boutique-produced clothing.

Think of an aggregator that makes finding a great deal on travel possible by pulling data from a wide range of sites into one interface.  theLuxAve works in a similar fashion, alerting users to availability of styles and sizes from boutiques across the country in a single portal.

Antonio is actively seeking partnership with funding sources that will help him get his platform to the market. Contact: theluxave@gmail.com

404-263- 5057

  

Cobb County Chamber of Commerce Prepares for 2017 Small Business of the Year Awards

Cobb County Chamber of Commerce

Joshua Wikoff and Chris Arrendale

Cobb County Chamber of Commerce Prepares for 2017 Small Business of the Year Awards

VP of Marketing and Communications for the Cobb County Chamber of Commerce, Amy Selby joined CW Hall in the studio to host two of the 2017 Cobb County Chamber of Commerce Businesses to Watch. Chris Arrendale, CEO & Principal Deliverability Strategist of Inbox Pros, and Joshua Wikoff, Practice Manager for Peachtree Hearing.

Inbox Pros is your partner in email deliverability and improving overall inbox placement.  To this effort,
we assist in evaluating mailing infrastructure, DNS authentication, IP and domain reputation, list quality and permissions, domestic and international compliance, message content, and delivery tracking. Some of our services include deliverability audits, ISP remediation, 24/7 monitoring, IP warming plans, and industry updates. Inbox Pros works with clients of all shapes and sizes, including both B2B and B2C senders.

Inbox Pros also offers deliverability certification courses for both beginner and advanced senders –
(https://inboxpros.com/classes-virtual- atlanta). Our case studies show some of our recent client
successes – (https://inboxpros.com/case-studies). Inbox Pros also developed an automated email
deliverability monitoring, alerting, and reporting service that provides email marketers with daily details
about IP and domain reputation.

This innovation includes daily, weekly, and monthly automated deliverability bounce reporting. The monitoring tool sends out daily emails with reputation metrics and Guest Information detailed deliverability data for each IP and domain we monitor. The goal is to triage any current email deliverability issues, and correct any issues found, to keep emails flowing to the recipient’s inbox.

Peachtree Hearing is Atlanta’s premier hearing boutique. Led by Audiologist Dr. Melissa Wikoff, the staff at Peachtree Hearing believe that your hearing care should be a superior experience that offers you the comprehensive treatment required to properly address your specific needs. To ensure this, Peachtree Hearing uses the latest technology, scientifically proven techniques, and compassionate personalized care to treat each of our patients.

In addition to ensuring our patients have good overall hearing health, Peachtree Hearing also specializes in the diagnosis and treatment of dizziness. Dizziness is typically due to disorders of the inner ear, a field in which Dr. Wikoff specializes. Dizziness is actually a very common reason for adults to see an Audiologist.  Left untreated, dizziness can be a debilitating illness, but with the correct diagnosis inner ear disorders can be managed and treated. Dr. Wikoff can diagnose and treat the inner ear disorders leading to dizziness and help you feel healthy again. ​

AGLCC Hosts Tyler Ogburn Photography and KEYLAY Design

photography

Emma Foulkes, Kyle Strahl, Bruce Logue, Tyler Ogburn

Tyler Ogburn Photography and KEYLAY Design

This week, co-hosts Emma Foulkes of Greenwood Wealth Management, and Bruce Logue, of Common Ground Real Estate, and members of Atlanta Gay and Lesbian Chamber of Commerce (AGLCC), were joined in the studio by Tyler Ogburn of Tyler Ogburn Photography and Kyle Strahl, of KEYLAY Design.

Tyler Ogburn shared how he developed a passion for capturing images of people when he was young, ultimately deciding to make a career in photography.  Ogburn’s website describes his work this way, “The images you and I create will always have an upscale fashion flair. These are techniques and styles I crafted from my experience living in incredible cities around the world: from Melbourne, Australia to New York to Atlanta. My style can be described as high-contrast and dynamic with a coy play between shadow and light.

KEYLAY Design describes their firm, “KEYLAY is a full-service, Atlanta graphic design agency that specializes in big ideas for small businesses. Those ideas are produced by an expertly crafted team built on innovation, experience, reliability and passion for creative work. Together, we deliver an experience to our clients based on several principles…”

Emma Foulkes recently rebranded her wealth management firm to Greenwood Wealth Management.  Greenwood Wealth management is a merging of different individual companies and financial advisors who have come together to be the beacon of light in the murky waters of the financial industry. Said Foulkes, “We get in the face of the industry when they try to work in the gray areas of putting their best interest above the needs of the clients. At Greenwood our clients come first.”

Bruce Logue talked about the new realty office he became part of, Common Ground Real Estate.  Bruce explains, “I have a true passion for real estate and I’m never too busy to help you find your way home! Prior to entering the real estate profession, my focused on marketing implementation and fulfillment. I have also engineered processes to enhance customer satisfaction for various businesses in the financial services and utility industries. I’m active in many business associations throughout the Greater Atlanta area and considers myself a professional networker. Born and raised in Pittsburgh, I also lived in the St. Augustine, FL area for 20 years before relocating to Atlanta in 2006 and deciding that I’d finally found my way home.”

 

CopernicusMD Reducing Cost of Claims Processing and Increases Collected Revenue 15%+

MAG

Don O’Neill

CopernicusMD sponsored in partnership with MAG

Dr. Ellen Shaver is the chair of CopernicusMD. After 25 years as a board-certified neurosurgeon,

Dr. Shaver knew there had to be a better way to manage practice cash flow, patient billing

notifications, carrier approvals, and collections. Her desire to enhance practice operations as well

as the patient experience led her to form CopernicusMD.

Don O’Neill is the executive managing director of CopernicusMD. Don is responsible for the

execution, launch and roll-out of the CopernicusMD platform in the private practice and facility

and public and government services sectors. He has a wealth of experience in both consumer-

facing technology solutions and project management. Don previously served as the general

manager of CreditMiner LLC, where he successfully launched a cutting-edge platform for

consumer credit in loan transactions and enabled the company to obtain full reseller status with

the three major credit bureaus.

The cost of medical procedures and insurance-related expenses continues to rise. Patients are

increasingly expected to pay a larger sum of money at the time procedures are performed. More

than 60 percent of employed Americans are unprepared for an out-of- pocket expense of $5,000

or more. The market for financing in medical procedures continues to evolve with new lenders

entering the space each year. Each lender has a very specific credit profile which they seek from

potential patients/clients. Managing these options is time consuming and frustrating for both the

provider and the patient.

CopernicusMD queries a patient’s ICD-10 codes against their insurance to determine how much

they will be responsible to pay out-of- pocket. It offers qualifying patients the option of financing

their medical expenses. CopernicusMD (instead of practice staff) takes on the responsibility of

managing the billing and collection of those payments. CopernicusMD pre-qualifies patients for a

loan if they need one. It also matches patients with lenders. CopernicusMD is not a collection

agency; it is a finance solution.

Go to www.copernicusmd.com or call 877.356.4712 or send an email to

info@copernicusmd.com for details.

Talking Real Estate With AGLCC

AGLCC

Emma Foulkes, Lesley Robertson, Lori Gehring, Kevin Walts

Talking Real Estate With AGLCC

This week hosts Emma Foulkes and Bruce Logue of AGLCC featured three experts from the real estate industry who facilitate home sales/purchases.  Realtor with Keller Williams, Chip Ivey, joined us to talk about the Atlanta home market and shared some tips for buyers to think about.

Fifth Third Bank provides mortgage origination services as part of their suite of solutions provided to their customers.  Lori Gehring and Kevin Walts came by to talk about the mortgage process and gave some insight on what to look out for and how to best prepare for securing a mortgage.

Fifth Third Bank, established in 1858, is a diversified financial services company headquartered in Cincinnati, Ohio. Fifth Third is among the largest money managers in the Midwest, and as of September 30, 2016, had $314 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit
organizations.

In Georgia we have 32 Banking Locations- 29 in the Atlanta area and 3 In Augusta, Ga. 5/3 is a Full
Service Mortgage Lender- Conventional, FHA, VA,USDA and Jumbo Mortgages. 5/3 has it own Downpayment
Assistance program for Homes located in Low Tract or for Low Income Individuals- 3% of the Sales price up to
$3600.

This program can be used in conjunction with other Down Payment Assistance Programs such as Atlanta
Housing Authority, ANDPI, Lawrenceville Housing Authority, DeKalb County DPA . 5/3 is also actively involved with the Urban League and RRC doing Empower U classes- including Mortgage Classes.

Lesley Robertson is an attorney with Shafritz & Dean LLC, specializing in real estate law in Atlanta since 1998.  She has closed large deals in both residential and commercial developments, working with the gamut of professionals and individuals with real estate needs.

Shafritz & Dean is a firm specializing in expertise in real estate in Georgia and Florida, estate planning, and corporate law.  The practice prides itself in what it describes as “Silver Lining Service” for each individual they encounter, in an effort to insure that everyone walks away happy.

Cobb County Chamber of Commerce Hosts Etiquette School of Atlanta and American Kidney Services

American Kidney Services

Ed Zito and Barbara Hickey

Cobb County Chamber of Commerce Hosts Etiquette School of Atlanta and American Kidney Services

This week Amy Selby and I sat down with Barbara Hickey of Etiquette School of Atlanta and Ed Zito of American Kidney Services.  We talked about the upcoming Cobb County Chamber of Commerce’s Business Expo and Summer JAM, held May 4 at Cobb Galleria Centre.  Over 1000 attendees are expected at this year’s event; it’s a great opportunity for area businesses to be seen and meet potential clients.

Barbara shared how her business helps executives and individuals improve their communication skills and their ability to make a good impression while building rapport through her etiquette training services.  She also helps bring the Business Expo with Summer JAM together each year through her work with the Coalition of Cobb County Business Associations.

Ed Zito came by to talk about how American Kidney Services supports individuals with limited resources who are dealing with renal disease requiring dialysis and other care but would not otherwise be able to access treatment they need.  American Kidney Services is well-known for their blue trucks and collection sites where community residents can donate items that will be re-sold to raise money for the charity.

Ed explained clothing is one of the primary items they look for as a donated item but they can use functional furniture, appliances, and other items that can be re-sold.  Their pick-up services are free and the drivers will issue a tax receipt that allows donors to be able to effectively claim their items on their tax returns.

TopRight Partners and Hire Dynamics

TopRight Partners

Dave Sutton and Dan Campbell

TopRight Partners and Hire Dynamics

Transformational marketing firm, TopRight Partners, CEO Dave Sutton, sits in with CW Hall to host client and friend, Dan Campbell, founder of Hire Dynamics.  We talked about how Dan drew from his experiences in previous companies where the work relationships and culture often muted productivity and morale when he decided to place emphasis on creating a work environment designed to promote employee buy-in.

Dan commented on the irony of the fact that many staffing companies, who’s business is placing good people in good jobs as a service, often do a very poor job at creating a culture where the employees who are responsible for finding and filling jobs feel valued.  With a background in healthcare staffing of over 15 years, CW readily agreed, having experienced both good and bad work environments himself.

Hire Dynamics saw the opportunity to differentiate themselves from the competition through their focus on positive company culture and making employees feel valuable.  This translated into client and candidate relationships that frequently led to referred business.

The company’s fast, steady growth resulted in the recent acquisition by MSouth Equity Partners, an Atlanta based equity firm that typically invests in businesses from $25MM-100MM in revenues.

Cobb Chamber of Commerce Hosts KSU and Puckett EMS

 

Cobb Chamber of Commerce Hosts KSU and Puckett EMS

Puckett EMS was opened in 1984 as a medical transport (both emergent and non-emergent)
company in Powder Springs Georgia. Now with more than 60 ambulance and support vehicles
and over 340 employees, Puckett EMS has grown to provide 911 ground transportation in 6
counties in Georgia and Tennessee.

Puckett EMS Training Academy offers a fully accredited Advanced EMT Class as well as other
community medical trainings.  Puckett EMS provides a comprehensive Special Event Medicine Coverage that provides medical coverage for events ranging from high school and college athletics to mobile extreme sporting
events such as Iron Man, Mud Runs and Triathlons.

We built Puckett EMS with one thing in mind – providing the highest quality, reliable ambulance
services to the communities we serve. We accomplish this through rigorous hiring and selection
practices, continuous quality improvement, followed by a strong belief that to be the best you must
train to be the best.

Puckett EMS has been recognized twice within the past five years as the State of Georgia’s Emergency Medical Service of the Year. In addition, Puckett EMS has also been recognized as the Metro Atlanta EMS Agency of the Year three times within the past 6 years. Puckett EMS has been named one of the top 25 small businesses in Cobb County for several years. In 2013, Puckett EMS was honored as the Small Business of the Year by the Atlanta Journal and
Constitution.

The Kennesaw State University Sports and Entertainment Park spans across an impressive 88 acres and
serves both Kennesaw State students and members of the surrounding community as a state of the art recreation facility. Kennesaw State soccer, lacrosse and football as well as the Atlanta Blaze professional men’s lacrosse team are all housed in Fifth Third Bank Stadium which is the main venue in the sports park.  The park is also the home of the student-run company Night Owl Productions which grants KSU students hands-on professional experience in the event operations world.

AGLCC Hosts AAA Travel Agency and The GPF Group LLC

AAA Travel

Bruce Logue, Dawnmarie Mannino, Marilee Feliciano, Glenn Paul Freedman, Hector Lopez, Dan Dunlop

AGLCC Hosts AAA Travel Agency and The GPF Group LLC

The GPF Group, LLC – offers consulting services that focus on clients’ most critical issues and
opportunities: * Political Campaign Logistics, * Operations & Compliance Management, * Financial
Services, * Political Event Planning, * Governmental Affairs, * Executive Management Services, * Project
Management, * Travel & Event Management Clients: * Georgia House Democratic Caucus, Democratic Party of Georgia & House Minority Leader Stacey Abrams, * GeorgiaNext, Inc., * Grady Health System, * The LMB Group, LLC, * Upfront Megatainment Special Projects & Non-Profit Organizations: * Atlanta Pride Committee, * State Committee, Democratic Party of Georgia, * Georgia Equality, * Victory Fund, * Atlanta Gay Lesbian Chamber of Commerce.

AAA Travel is a full service travel agency that has been around over 100 years. We specialize in cruises,
tours, and packages. AAA members receive benefits that you can receive no where else, including personalized service, travel advice, and more.

Hector Lopez is a recently-joined new Allied member of AGLCC, and founder of Lopez Construction Inc.  A long-time expert in real estate, Hector saw an opportunity to meet the needs of his clients to renovate their properties.  In 1990, he apprenticed under 2 master builders, learning the in’s and out’s of the business of being a general contractor over several years, ultimately starting his own company in 1997.